The internal tourists are attracted to Ajara by the sea and the foreign tourists are attracted by ecological tourism, The UNDP sponsored ACT research showed these results.
The research indicated that the tourism development in Ajara was very active for the last period of time; this increased the number of tourists and investors. To be noted the foreign tourists are attracted here by the mountin climbing possibilities. In September among tourists women prevailed.
What about the accommodation, tourists prefer the family-type hotels. Mainly tourists are less informed about the leisure sites in the region.